Privacy Policy

Last updated: 25 February 2025

This Privacy Policy explains how your personal data is collected and processed by Trick Tale Studio when you use our mobile app.

The App is a free to play game (with optional in-game-purchases), and in order to maintain the high quality and a great game experience we process information from and about you in particular to improve the entire experience in the App and to support internal operations.

We update this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, depending on the specific changes, we will provide you with additional notice or require a renewed consent.

Collection of information

Information we collect automatically through the app

• Log Information: We log information about your use of the App, including the type of device you use, the features you use, access times and your IP address.
• Device Information: We collect information about the device you use to access the App, including information about the device manufacture, device model, device's OS, time zone of device, language of device.
• Device identifiers: We collect online identifiers of the device you use to access the App, including IDFA, Google Ads ID, Google Device ID, Game Center ID, Google Play Account ID.
• Usage Information: We collect information relating to your use of the App, including your game progress, scores, achievements and interactions with other players.
• Consumption information: We collect information about your consumption habits relating to your use of the App, including which purchases you make with both virtual and real currencies and the reception of virtual goods in-game.

Information we collect from other sources

If you log into the App using a third-party site or platform such as Facebook, Apple Game Center and Google Sign-In, we access information about you from that site or platform, such as your screen name, profile information and friend lists, in accordance with the authorization procedures determined by such third-party site or platform provided that you have given the third-party site in question such consent.

You can learn more about how such third-party sites or platforms process your personal data in the relevant privacy policy:

• Game Center
• Google Play Games

If you log into the App using a third party site or platform, you represent and warrant that (i) your access and use of such features in connection with the App will comply with the applicable terms and policies of such site or platform; and (ii) that you are over the minimum age limit that is prescribed for such third party site or platform by the legislation in the individual jurisdictions.

Use of Information – Purpose and Legal Basis

We use information about you for the following purposes in accordance with the legal bases for each type of personal data as described below:

• Log-, device-, usage-, and consumption information and device identifiers are being processed:
  • to provide and deliver the products and services you request and send you related information as requested by you / as agreed with you;
  • to provide and maintain the App and the game experience; and
  • to send you technical notices, updates, security alerts, and support and administrative messages;

  Our processing for the above purposes is necessary for the performance of a contract to which you are party in order to support the operation of the App, facilitate the delivery of requested products and services and enable maintenance and update of the App, see Article 6(1)(b) of the GDPR.

  • to provide news and information about the App that we think will be of interest to you;
  • to personalize and improve the App and provide tailored content and features;
  • to monitor and analyze trends, usage and activities in connection with the App;

  Our processing for the above purposes is justified by our legitimate interests in providing advertisements and content of interest to you and improving our services in accordance with Article 6(1)(f) of the GDPR (also known as "the balancing-of-interest rule").

  • to provide users that have given us consent to share their advertising IDs with our ad network partners (as further specified under “Sharing of Information”) for the purpose of serving them with personalized advertisement in the App (behavioral advertising).

  Our processing for the above purpose is justified by our legitimate interests in providing advertisements and content of interest to you in accordance with Article 6(1)(f) of the GDPR. The disclosure of your advertising ID to third parties for the purposes of behavioral advertising is based on your consent in accordance with Article 6(1)(a) of the GDPR (see more below under Sharing of Information).

• Information from other sources are being processed:
  • to provide and deliver the products and services you request and send you related information;

  Our processing for the above purpose is necessary for the performance of a contract to which you are party in order to facilitate the delivery of requested products and services, see Section 6(1)(b) of the GDPR.

  • to link or combine information we get from others to help understand your needs and provide you with better service; and
  • to provide news and information about the App we think will be of interest to you;

  Our processing for the above purposes is justified by our legitimate interests in providing content of interest to you and improving our services in accordance with Article 6(1)(f) of the GDPR (also known as "the balancing-of-interest rule").

We only process your information to the extent that is necessary to achieve the purposes for which the information has been collected.

Storage of Information

Trick Tale Studio will store your personal data for as long as necessary in order to provide you with the App or otherwise fulfil the purposes as described above, unless further storage is required in order to establish, exercise or defend a legal claim or to comply with applicable law, including accounting rules.

Your personal data are deleted or anonymized as soon as it no longer serves one of the above mentioned purposes and in any event no later than three (3) years after your interaction with Trick Tale Studio has ceased.

Sharing of Information

We disclose information about you to the following categories of recipients based on the legal bases under Sections 6(1)(b), 6(1)(c) and 6(1)(f) of the GDPR (see a description of the legal bases above):

• Social networks, see more under "Social Sharing features";
• Third parties if we are required to disclose your personal data by applicable law, rule, regulation, legal process or in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
• The authorities if we believe your actions are inconsistent with the spirit or language of our policies or if the disclosure is necessary to protect the rights, property and safety of Trick Tale Studio or others;
• Other players in order to provide certain in-app features, such as leaderboards, if you log into the App using a third-party service;
• Furthermore, if you have given your consent in accordance with Section 6(1)(a) of the GDPR, we share your Device identifiers to advertising network companies for the purpose of them serving behavioral advertisements to you within the App.

We use or may use the following advertising network companies:

• Facebook, Inc.
• Google LLC
• Unity Technologies
• IronSource
• Applovin Corporation
• Vungle, Inc.
• ByteDance Ltd. (TikTok)

When you submit requests to us, we collect and process data from you to facilitate a response. For support purposes, it may be necessary for you to share information about your end device, enabling us to address certain technical issues. The provision of such information is voluntary, and you have the option to submit requests under a pseudonym.

In connection with our processing, we use the following data processors such as server hosting providers, technical service providers for supporting internal operations, user login services, and analytics service providers:

• Firebase (Google LLC)
• Game Analytics
• Appsflyer

Children

Use of the App is limited to users aged 13 years and above, except in the European Economic Area, where the App is limited to users aged 16 years and above.If you are accepting this Privacy Policy and using the App, you warrant you are 13 (or 16, depends what is applicable) or more years old.

KIDS APPS PRIVACY POLICY:

This Kids Apps Privacy Policy is appointed to provide the legal guardian of a child under the age of 13 with guidance regarding our privacy policies that concern collecting, using and disclosing personal information of children under 13. Parents and legal guardians of children under 13 have certain rights under Children’s Online Privacy Protection Act of 1998 (COPPA, https://www.coppa.org/coppa), and Trick Tale Studio recognizes those rights.

Trick Tale Studio does not knowingly and directly collect and store on its servers any personal information from children under the age of 13 as that would be a violation of COPPA. Some information may be collected by third-party providers of services (advertising networks, etc.) or certain products.

KIDS’ PERSISTENT DEVICE IDENTIFIER

Third parties may collect IP address, advertising identifier and unique device identifier, but not any personally identifiable information of a private nature. We allow this information to be collected solely for internal operations of the Kids Apps in order to serve our Kids Apps users with advertisements as permitted by applicable rules and laws.

HOW INFORMATION IS COLLECTED

Our Kids Apps include third-party SDKs that collect non-personal information and Kids’ Persistent Device Identifier through the use of the Kids Apps. Both, non-personal information and Kids’ Persistent Device Identifier may also be stored on the user’s device through generally accepted industry technologies used within Kids Apps (cookies, local storage).

If you have additional questions about Trick Tale Studio privacy practices related to children under the applicable minimum age, please contact us at tricktalestudioinc@gmail.com.

With Whom May Your Data Be Shared & Why?

We are not selling your personal information, but we need to share it with third parties to deliver the best service possible. Do not worry, we make sure that they all use the same degree of care as we do.

Trick Tale Studio does not share your personal data with third parties without your prior consent in the countries where collecting users’ consent may be required by applicable laws and regulations.

When you consent to the collection of data for advertising and analytics purposes, we may share the data listed above with the following categories of recipients:

Ad Partners

These allow us to monetize the ad inventory of our apps and provide users with free products and services.

Those partners usually collect data via their own tools (Software Development Kits or “SDK”). You will find a list of our partners implementing advertising SDKs through our applications and the privacy policies of their services that describe their practices and allow you to exercise your rights directly toward them hereafter:

• AdColony
• AppLovin
• Bidmachine
• ByteDance
• Pangle
• Chartboost
• Facebook
• Fyber
• Google AdMob
• InMobi
• IronSource
• Mintegral
• Ogury
• Unity Ads
• Vungle
• Yandex
• Smato
• Yso
• Bigo Ads
• MobileFuse

What rights do you have?

Your personal information belongs to you, and we will make sure your rights are respected. You can contact us at tricktalestudioinc@gmail.com at any time to ask for a copy of your data, to withdraw your consent, or to obtain the deletion of the information we keep for you.

Consent withdrawal and opt-out of sale of information

You can change your consent status at any time from the Privacy Settings available in Trick Tale Studio mobile games and applications.

Please note that if Trick Tale Studio does not sell the personal information of its users, we may share it with third parties such as analytics and advertising companies in order to improve and personalize your experience and adapt the content and ads of our services.

Contact

Trick Tale Studio
tricktalestudioinc@gmail.com
House no 73 Block-C Model Town Lahore, 54000 Pakistan
+92 302 4522354